Here we’ve collected some of their top tips from the night for you to use on your own wellbeing business journey.
1. Never view competitors as a problem
“Competition creates interest in the market – stick with your unique selling point, stay strong and don’t let failure get you down,” said Matt.
2. Be careful about who you let invest in your company
“An investor has to add value beyond money. They should have skills of their own and teach you something along the way. And negotiate who does (and gets!) what from the start so you never had to go back on yourself,” said Matt.
3. Don’t expect a totally smooth road
“Launching your own business isn’t going to be easy. Be ballsy, strong and clear. Write down what you’ll be doing in five years and don’t deviate from that plan,” said Matt.
4. Be honest
“If you want to be a blogger but don’t know where to begin, the top five conversations you have with people should be your first five blog posts. Be honest about your journey, let people see all aspects of you. Post about your dog! People will relate, get involved with your journey and start coming back for more,” said Bangs.
5. Forget about the haters
“Not everyone is going to like you…and that’s okay! If someone really wants to engage with you in a negative way, take it off Twitter, away from a public forum and email them to sort it out,” said Bangs.
6. Listen to your audience
“Try to solve people’s problems. Look at comments on social media, not only yours both other brands too. When I saw people commenting, ‘I wish there were more lunchbox recipes,’ I just went and made some,” said Madeleine.
“Reply to people as much as you can on social media and over email. It’s so important when creating a brand, and it makes people feel special and connected. Then they’ll want to come back to you,” said Madeleine.
8. Use whatever resources you have
“I taught myself how to Tweet on Youtube! Use it to teach yourself whatever skills you’re lacking,” said Madeleine.
9. Be clever about social media
“Pick the right social media channel for your brand and audience, then be consistent with it and post regularly. Are you trying to target a younger audience who might use Instagram more than Facebook? Think of these things and put your brand wherever your audience is,” said Madeleine.
10. Be prepared
“Rehearse, rehearse, rehearse! Know your stuff when pitching and be calm and concise,” said Nikki.
11. Do your research
Know your market: suss your competitor’s weakness and find a unique angle that makes you different,” said Nikki.
12. Have a plan
“Write a good business plan, even if it’s just for you to refer back to. And never exaggerate to your investors, you need an open and honest relationship,” said Nikki